{"id":154,"date":"2021-03-12T10:00:00","date_gmt":"2021-03-12T13:00:00","guid":{"rendered":"http:\/\/aleare.com.ar\/web\/el-impacto-del-hashtag\/"},"modified":"2021-12-08T22:46:55","modified_gmt":"2021-12-09T01:46:55","slug":"el-impacto-del-hashtag","status":"publish","type":"post","link":"https:\/\/aleare.com.ar\/blog\/el-impacto-del-hashtag\/","title":{"rendered":"El impacto del hashtag"},"content":{"rendered":"<div class='booster-block booster-read-block'><\/div><p>El <a href=\"https:\/\/es.wikipedia.org\/wiki\/Hashtag\" target=\"_blank\" rel=\"noopener\"><strong>hashtag<\/strong><\/a>: lo vemos hasta en la sopa. Est\u00e1 presente en todas las redes sociales y miles de usuarios la utilizan a diario en sus posts. Pero \u00bfqu\u00e9 es y para qu\u00e9 sirve?<\/p>\n<p>Bien, empecemos por la definici\u00f3n: se le llama <strong>hashtag<\/strong> a una palabra o conjunto de palabras escritas de corrido y sin separaci\u00f3n (conformando una frase) precedidas por el s\u00edmbolo \u00ab#\u00bb. La funci\u00f3n principal de los hashtags o etiquetas, es clasificar contenido en las redes sociales. Ayuda a potenciar la difusi\u00f3n entre quienes buscan informaci\u00f3n sobre un tema en particular. Por ejemplo, si yo quiero difundir un post sobre dise\u00f1o web, utilizar\u00e9 el hashtag #dise\u00f1oweb y as\u00ed, quienes est\u00e9n buscando informaci\u00f3n sobre esa tem\u00e1tica, encontrar\u00e1n mi contenido f\u00e1cilmente.<\/p>\n<p>&nbsp;<\/p>\n<h3>Un poco de historia<\/h3>\n<p>Twitter fue la primera red social en utilizarlos, como forma de visibilizar y agrupar conversaciones. Cuando un determinado hashtags se repite entre muchos usuarios en un determinado lapso de tiempo, se crea un trending topic, sin\u00f3nimo de tema del momento o tendencia. Una enorme cantidad de acontecimientos, tanto locales como internacionales, se han hecho virales de esta forma. El \u00e9xito del hashtag como catalizador de temas y tendencias fue tal que su uso se traslad\u00f3 a las dem\u00e1s redes sociales.<\/p>\n<p>El primer hashtag de la historia lo utiliz\u00f3 <a href=\"https:\/\/twitter.com\/chrismessina\/status\/223115412\" target=\"_blank\" rel=\"noopener\">Chris Mesina<\/a> el 23 de agosto de 2007 y fue \u00e9ste:<\/p><div class=\"alear-contenido_2 alear-entity-placement\" id=\"alear-3768932965\"><div id=\"ads-no-underline\" class=\"AdsContent\" style=\"margin-top: 15px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/ar.neolo.com\/aff.php?aff=369\" target=\"_blank\" aria-label=\"Neolo Servicios de Hosting -- El blog de aleare.design\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/aleare.com.ar\/blog\/wp-content\/uploads\/2020\/04\/Neolo_Banners_sin-tilde-x4_728x90.png\" alt=\"Neolo Servicios de Hosting -- El blog de aleare.design\"  srcset=\"https:\/\/aleare.com.ar\/blog\/wp-content\/uploads\/2020\/04\/Neolo_Banners_sin-tilde-x4_728x90.png 728w, https:\/\/aleare.com.ar\/blog\/wp-content\/uploads\/2020\/04\/Neolo_Banners_sin-tilde-x4_728x90-300x37.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div><\/div>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">how do you feel about using # (pound) for groups. As in <a href=\"https:\/\/twitter.com\/hashtag\/barcamp?src=hash&amp;ref_src=twsrc%5Etfw\">#barcamp<\/a> [msg]?<\/p>\n<p>\u2014 \u2317ChrisMessina (@chrismessina) <a href=\"https:\/\/twitter.com\/chrismessina\/status\/223115412?ref_src=twsrc%5Etfw\">August 23, 2007<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>Por qu\u00e9 deber\u00edas usarlos<\/h3>\n<p>Los hashtags son tus aliados m\u00e1s poderosos a la hora de potenciar y\/o viralizar tu marca, tu empresa, un evento, adherir a un movimiento (recordemos, sin ir muy lejos en el tiempo, todo lo que generaron en las redes las campa\u00f1as #MeToo y #BlackLivesMatter), etc. Sin embargo, hay que saber elegirlos, pues debe tener concordancia nuestro contenido. Aqu\u00ed tambi\u00e9n aplica un poco el ingenio a la hora de \u00abcolarnos\u00bb en el hashtag de moda o que est\u00e1 generando impacto. Y rapidez, ya que la \u00abvida \u00fatil\u00bb de un hashtag suele ser bastante breve.<\/p>\n<p>&nbsp;<\/p>\n<h3>Consejos para elegir hashtag<\/h3>\n<p><strong><span style=\"color: #d00072;\">\u00bb<\/span><\/strong> Tienen que ser f\u00e1cil de recordar.<br \/>\n<strong><span style=\"color: #d00072;\">\u00bb<\/span><\/strong> Tienen que estar relacionado con el contenido y la comunicaci\u00f3n de tu post.<br \/>\n<strong><span style=\"color: #d00072;\">\u00bb<\/span><\/strong> Menos es m\u00e1s: usa la menor cantidad de palabras posibles para crear un hashtag, y facilitar su lectura usando la primera letra de cada palabra en may\u00fasculas, por ejemplo #Dise\u00f1oWeb o #BuenosD\u00edas.<br \/>\n<strong><span style=\"color: #d00072;\">\u00bb<\/span><\/strong> Se pueden utilizar acentos y e\u00f1es, pero no puntos ni comas ni espacios ni ning\u00fan otro s\u00edmbolo. En algunos casos, hasta puede incluir un emoji especial, como es el caso de #Mandalorian y #Bitcoin entre muchos otros.<br \/>\n<strong><span style=\"color: #d00072;\">\u00bb<\/span><\/strong> Cantidad de hashtags ideal: esto ser\u00e1 dependiendo de la red social, pero se estima que un m\u00ednimo de 5 y un m\u00e1ximo de 29 funciona bien. Pero cuidado, porque cantidad sin calidad no suma. En Instagram, por ejemplo, puede tomarse como spam y se penaliza con el \u00abshadowban\u00bb rest\u00e1ndole alcance y exposici\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00a1Espero que les haya sido \u00fatil y lo puedan aplicar a su estrategia en redes sociales!<\/p>\n<div id=\"alear-3140121560\" class=\"alear-despues-del-contenido alear-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5464693981010234\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-5464693981010234\" \ndata-ad-slot=\"2927777050\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"alear-despues-del-contenido-2 alear-entity-placement\" id=\"alear-3552408290\"><div id=\"ads-no-underline\" style=\"margin-top: 50px;margin-bottom: 31px;margin-left: auto;margin-right: auto;text-align: center;\"><p><a href=\"https:\/\/www.presearch.org\/signup?rid=2329661\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" class=\"aligncenter\" title=\"Presearch\" src=\"https:\/\/presearch.org\/images\/rf\/ban-4.jpg\" alt=\"presearch\" \/><\/a><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>El hashtag: lo vemos hasta en la sopa. Est\u00e1 presente en todas las redes sociales y miles de usuarios la utilizan a diario en sus posts. Pero \u00bfqu\u00e9 es y para qu\u00e9 sirve? Bien, empecemos por la definici\u00f3n: se le llama hashtag a una palabra o conjunto de palabras escritas de corrido y sin separaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2067,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[112,104,89,119],"class_list":["post-154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales","tag-community-manager","tag-instagram","tag-marketing","tag-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El impacto del hashtag - El blog de Aleare Design<\/title>\n<meta name=\"description\" content=\"Lo vemos hasta en la sopa, a diario los usuarios la utilizan en las redes sociales pero \u00bfqu\u00e9 es el hashtag y para qu\u00e9 sirve?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aleare.com.ar\/blog\/el-impacto-del-hashtag\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El impacto del hashtag - 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