{"id":157,"date":"2015-06-03T22:34:00","date_gmt":"2015-06-04T01:34:00","guid":{"rendered":"http:\/\/aleare.com.ar\/web\/que-es-el-zmot\/"},"modified":"2025-03-05T00:38:04","modified_gmt":"2025-03-05T03:38:04","slug":"que-es-el-zmot","status":"publish","type":"post","link":"https:\/\/aleare.com.ar\/blog\/que-es-el-zmot\/","title":{"rendered":"\u00bfQu\u00e9 es el ZMOT?"},"content":{"rendered":"<div class='booster-block booster-read-block'><\/div><p>El ZMOT, o Zero Moment of Truth, se refiere al instante crucial en el que un consumidor investiga y recopila informaci\u00f3n sobre un producto o servicio antes de tomar una decisi\u00f3n de compra. Este momento se da principalmente en l\u00ednea en Internet, cuando los posibles compradores de un producto o servicio consultan rese\u00f1as, comparan precios y buscan recomendaciones de otros usuarios (o influencers tambi\u00e9n) en sitios web, redes sociales y blogs. Es en este punto cuando la percepci\u00f3n sobre la marca se forma de manera decisiva.<\/p>\n<p>En este estudio de Google y TNS se puede ver de qu\u00e9 manera la informaci\u00f3n que el consumidor obtiene como resultado de la b\u00fasqueda en sitios web, reviews, opiniones y comentarios en redes sociales, buscadores y foros, entre otros, est\u00e1 influenciando a los compradores por Internet en Argentina y en Latinoam\u00e9rica.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnZKY8efz_0?rel=0\" width=\"750\" height=\"415\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p><div id=\"alear-2428729368\" class=\"alear-test-placement-from-wizard-2991262163 alear-entity-placement\"><div class=\"meli-ads\">\r\n<a href=\"https:\/\/meli.la\/2Aq1yXG\" target=\"blank\"><img decoding=\"async\" src=\"https:\/\/http2.mlstatic.com\/D_NQ_NP_2X_968337-MLA100567674726_122025-F.webp\" alt=\"Samsung Galaxy Tab A11 Color Gris Capacidad 64 GB Ram 4GB - Llevalo hoy al mejor precio\"><\/a>\r\n<span>Samsung Galaxy Tab A11 Color Gris Capacidad 64 GB Ram 4GB | $256.090<\/span>\r\n<p><a href=\"https:\/\/meli.la\/23gCjpA\" target=\"blank\">Ver m\u00e1s productos <i class=\"far fa-caret-right\"><\/i><\/a><\/p>\r\n<\/div><\/div>\n<h2>La importancia del ZMOT en tu estrategia<\/h2>\n<p>Entender el ZMOT es fundamental para dise\u00f1ar una estrategia de marketing digital efectiva. Las empresas deben asegurarse de que la informaci\u00f3n disponible sobre sus productos sea precisa, atractiva y f\u00e1cilmente accesible. Al optimizar la presencia digital y generar contenido de calidad, se puede influir positivamente en este instante decisivo, aumentando la confianza del consumidor y facilitando su decisi\u00f3n de compra. Adem\u00e1s, una estrategia bien definida en torno al ZMOT permite a las marcas destacarse frente a la competencia y fidelizar a sus clientes desde el primer contacto.<br \/>\n<span style=\"color: #ffffff;\">.<\/span><\/p><div class=\"alear-contenido_2 alear-entity-placement\" id=\"alear-2388971265\"><div id=\"alear-313885489\" style=\"margin-top: 10px;margin-bottom: 10px;\"><a href=\"https:\/\/static1.freebitco.in\/banners\/728x90-3.png\" target=\"_blank\" aria-label=\"\u00bfQu\u00e9 es el ZMOT?\"><\/a><\/div><\/div>\n<h2 data-start=\"0\" data-end=\"47\"><strong data-start=\"0\" data-end=\"47\">Consejos clave para optimizar el ZMOT<\/strong><\/h2>\n<ol data-start=\"49\" data-end=\"840\">\n<li data-start=\"49\" data-end=\"328\">\n<p data-start=\"52\" data-end=\"328\"><strong data-start=\"52\" data-end=\"86\">Optimiz\u00e1 tu presencia digital:<\/strong><br data-start=\"86\" data-end=\"89\" \/>Asegurate de que tu sitio web y tus redes sociales est\u00e9n siempre actualizados con contenido relevante y bien organizado. Esto facilitar\u00e1 que los consumidores encuentren r\u00e1pidamente la informaci\u00f3n que buscan durante el Zero Moment of Truth.<\/p>\n<\/li>\n<li data-start=\"330\" data-end=\"582\">\n<p data-start=\"333\" data-end=\"582\"><strong data-start=\"333\" data-end=\"360\">Foment\u00e1 la interacci\u00f3n:<\/strong><br data-start=\"360\" data-end=\"363\" \/>Anim\u00e1 a tus clientes a dejar rese\u00f1as, testimonios y comentarios. Esto genera confianza y refuerzan la credibilidad de tu marca, haciendo que el consumidor se sienta m\u00e1s seguro al tomar su decisi\u00f3n de compra.<\/p>\n<\/li>\n<li data-start=\"584\" data-end=\"840\">\n<p data-start=\"587\" data-end=\"840\"><strong data-start=\"587\" data-end=\"610\">Monitore\u00e1 y ajust\u00e1:<\/strong><br data-start=\"610\" data-end=\"613\" \/>Utiliz\u00e1 herramientas anal\u00edticas para entender el comportamiento de tus usuarios durante el ZMOT. Con estos datos, podr\u00e1s adaptar y mejorar tus estrategias de marketing digital para ofrecer una experiencia \u00f3ptima y personalizada.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"842\" data-end=\"997\" data-is-last-node=\"\" data-is-only-node=\"\">\n<div style=\"background-color: mistyrose; padding: 1em; border-radius: 5px; display: block; margin: 2em 0 2.5em;\"><em>Te puede interesar:<\/em><br \/>\n<em><strong><a href=\"blog\/los-5-mandamientos-del-content-marketing\/\">Los 5 mandamientos del Content Marketing<\/a><\/strong><\/em><\/div>\n<p>En resumen, el ZMOT es el punto de inflexi\u00f3n en el proceso de decisi\u00f3n del consumidor. Con la estrategia adecuada, ese breve momento informativo se transforma en una gran oportunidad para captar y retener clientes, impulsando el \u00e9xito de la marca en el entorno digital.<\/p>\n<p>\u00a1Aprovech\u00e1 cada momento para marcar la diferencia!<\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<div id=\"alear-3347594667\" class=\"alear-despues-del-contenido-2 alear-entity-placement\" style=\"margin-top: 15px;margin-bottom: 15px;\"><a href='https:\/\/collaborator.es?ref=x44a3s' title='\u0421ollaborator' target='_blank'><img src='https:\/\/collaborator.pro\/images\/referral\/promo\/es\/2.png' width='728' height='90' alt='\u0421ollaborator'\/><\/a><\/div><div id=\"alear-1187434623\" class=\"alear-despues-del-contenido alear-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5464693981010234\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-5464693981010234\" \ndata-ad-slot=\"2927777050\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El ZMOT, o Zero Moment of Truth, se refiere al instante crucial en el que un consumidor investiga y recopila informaci\u00f3n sobre un producto o servicio antes de tomar una decisi\u00f3n de compra. Este momento se da principalmente en l\u00ednea en Internet, cuando los posibles compradores de un producto o servicio consultan rese\u00f1as, comparan precios [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1315,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[155,89],"class_list":["post-157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-compras-online","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el ZMOT? - El blog de Aleare Design<\/title>\n<meta name=\"description\" content=\"ZMOT significa Zero Moment of Truth, momento previo a la compra, donde el consumidor busca informaci\u00f3n en internet y redes antes de decidir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aleare.com.ar\/blog\/que-es-el-zmot\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el ZMOT? - El blog de Aleare Design\" \/>\n<meta property=\"og:description\" content=\"ZMOT significa Zero Moment of Truth, momento previo a la compra, donde el consumidor busca informaci\u00f3n en internet y redes antes de decidir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aleare.com.ar\/blog\/que-es-el-zmot\/\" \/>\n<meta property=\"og:site_name\" content=\"El blog de Aleare Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/aleare.design\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-04T01:34:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T03:38:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aleare.com.ar\/blog\/wp-content\/uploads\/2015\/06\/aleare-design-zmot-compras-marketing-ecommerce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alejandra Arellano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alearedesign\" \/>\n<meta name=\"twitter:site\" content=\"@alearedesign\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandra Arellano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/que-es-el-zmot\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/que-es-el-zmot\\\/\"},\"author\":{\"name\":\"Alejandra Arellano\",\"@id\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/#\\\/schema\\\/person\\\/27a45eff37314009fd06aa7775650f0e\"},\"headline\":\"\u00bfQu\u00e9 es el ZMOT?\",\"datePublished\":\"2015-06-04T01:34:00+00:00\",\"dateModified\":\"2025-03-05T03:38:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/que-es-el-zmot\\\/\"},\"wordCount\":438,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/que-es-el-zmot\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/aleare-design-zmot-compras-marketing-ecommerce.jpg\",\"keywords\":[\"Compras online\",\"Marketing\"],\"articleSection\":[\"E-Commerce\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/que-es-el-zmot\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/que-es-el-zmot\\\/\",\"url\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/que-es-el-zmot\\\/\",\"name\":\"\u00bfQu\u00e9 es el ZMOT? - El blog de Aleare Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/que-es-el-zmot\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/que-es-el-zmot\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/aleare-design-zmot-compras-marketing-ecommerce.jpg\",\"datePublished\":\"2015-06-04T01:34:00+00:00\",\"dateModified\":\"2025-03-05T03:38:04+00:00\",\"description\":\"ZMOT significa Zero Moment of Truth, momento previo a la compra, donde el consumidor busca informaci\u00f3n en internet y redes antes de decidir.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/que-es-el-zmot\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/que-es-el-zmot\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/que-es-el-zmot\\\/#primaryimage\",\"url\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/aleare-design-zmot-compras-marketing-ecommerce.jpg\",\"contentUrl\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/aleare-design-zmot-compras-marketing-ecommerce.jpg\",\"width\":960,\"height\":560,\"caption\":\"Qu\u00e9 es ZMOT \\\/\\\/\\\/ El blog de aleare.design\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/que-es-el-zmot\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es el ZMOT?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/\",\"name\":\"El Blog de Aleare Design\",\"description\":\"dise\u00f1o gr\u00e1fico | dise\u00f1o web | programaci\u00f3n | ecommerce | email marketing | redes sociales\",\"publisher\":{\"@id\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/#organization\"},\"alternateName\":\"El Blog de Aleare Design\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/#organization\",\"name\":\"Aleare Design Estudio Creativo\",\"alternateName\":\"Aleare Design\",\"url\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/aleare-design-estudio-creativo.jpg\",\"contentUrl\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/aleare-design-estudio-creativo.jpg\",\"width\":840,\"height\":600,\"caption\":\"Aleare Design Estudio Creativo\"},\"image\":{\"@id\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/aleare.design\",\"https:\\\/\\\/x.com\\\/alearedesign\",\"https:\\\/\\\/instagram.com\\\/aleare.design\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/#\\\/schema\\\/person\\\/27a45eff37314009fd06aa7775650f0e\",\"name\":\"Alejandra Arellano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d958e05f7413bcdb38a469ad3c97abaeaf779735a05792a6b3e3e41df4406516?s=96&d=wp_user_avatar&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d958e05f7413bcdb38a469ad3c97abaeaf779735a05792a6b3e3e41df4406516?s=96&d=wp_user_avatar&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d958e05f7413bcdb38a469ad3c97abaeaf779735a05792a6b3e3e41df4406516?s=96&d=wp_user_avatar&r=g\",\"caption\":\"Alejandra Arellano\"},\"description\":\"\u00a1Hola Mundo! Soy dise\u00f1adora gr\u00e1fica y web, programadora HTML\\\/CSS, ilustradora, community manager, curadora de contenidos, escritora, mentora. Fundadora y directora de Aleare Design Estudio Creativo y Comunicaci\u00f3n Digital.\",\"sameAs\":[\"https:\\\/\\\/aleare.com.ar\\\/\"],\"url\":\"https:\\\/\\\/aleare.com.ar\\\/blog\\\/author\\\/aleare\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es el ZMOT? - El blog de Aleare Design","description":"ZMOT significa Zero Moment of Truth, momento previo a la compra, donde el consumidor busca informaci\u00f3n en internet y redes antes de decidir.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aleare.com.ar\/blog\/que-es-el-zmot\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es el ZMOT? - El blog de Aleare Design","og_description":"ZMOT significa Zero Moment of Truth, momento previo a la compra, donde el consumidor busca informaci\u00f3n en internet y redes antes de decidir.","og_url":"https:\/\/aleare.com.ar\/blog\/que-es-el-zmot\/","og_site_name":"El blog de Aleare Design","article_publisher":"https:\/\/facebook.com\/aleare.design","article_published_time":"2015-06-04T01:34:00+00:00","article_modified_time":"2025-03-05T03:38:04+00:00","og_image":[{"width":960,"height":560,"url":"https:\/\/aleare.com.ar\/blog\/wp-content\/uploads\/2015\/06\/aleare-design-zmot-compras-marketing-ecommerce.jpg","type":"image\/jpeg"}],"author":"Alejandra Arellano","twitter_card":"summary_large_image","twitter_creator":"@alearedesign","twitter_site":"@alearedesign","twitter_misc":{"Escrito por":"Alejandra Arellano","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aleare.com.ar\/blog\/que-es-el-zmot\/#article","isPartOf":{"@id":"https:\/\/aleare.com.ar\/blog\/que-es-el-zmot\/"},"author":{"name":"Alejandra Arellano","@id":"https:\/\/aleare.com.ar\/blog\/#\/schema\/person\/27a45eff37314009fd06aa7775650f0e"},"headline":"\u00bfQu\u00e9 es el ZMOT?","datePublished":"2015-06-04T01:34:00+00:00","dateModified":"2025-03-05T03:38:04+00:00","mainEntityOfPage":{"@id":"https:\/\/aleare.com.ar\/blog\/que-es-el-zmot\/"},"wordCount":438,"commentCount":0,"publisher":{"@id":"https:\/\/aleare.com.ar\/blog\/#organization"},"image":{"@id":"https:\/\/aleare.com.ar\/blog\/que-es-el-zmot\/#primaryimage"},"thumbnailUrl":"https:\/\/aleare.com.ar\/blog\/wp-content\/uploads\/2015\/06\/aleare-design-zmot-compras-marketing-ecommerce.jpg","keywords":["Compras online","Marketing"],"articleSection":["E-Commerce"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/aleare.com.ar\/blog\/que-es-el-zmot\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/aleare.com.ar\/blog\/que-es-el-zmot\/","url":"https:\/\/aleare.com.ar\/blog\/que-es-el-zmot\/","name":"\u00bfQu\u00e9 es el ZMOT? - El blog de Aleare Design","isPartOf":{"@id":"https:\/\/aleare.com.ar\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aleare.com.ar\/blog\/que-es-el-zmot\/#primaryimage"},"image":{"@id":"https:\/\/aleare.com.ar\/blog\/que-es-el-zmot\/#primaryimage"},"thumbnailUrl":"https:\/\/aleare.com.ar\/blog\/wp-content\/uploads\/2015\/06\/aleare-design-zmot-compras-marketing-ecommerce.jpg","datePublished":"2015-06-04T01:34:00+00:00","dateModified":"2025-03-05T03:38:04+00:00","description":"ZMOT significa Zero Moment of Truth, momento previo a la compra, donde el consumidor busca informaci\u00f3n en internet y redes antes de decidir.","breadcrumb":{"@id":"https:\/\/aleare.com.ar\/blog\/que-es-el-zmot\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aleare.com.ar\/blog\/que-es-el-zmot\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/aleare.com.ar\/blog\/que-es-el-zmot\/#primaryimage","url":"https:\/\/aleare.com.ar\/blog\/wp-content\/uploads\/2015\/06\/aleare-design-zmot-compras-marketing-ecommerce.jpg","contentUrl":"https:\/\/aleare.com.ar\/blog\/wp-content\/uploads\/2015\/06\/aleare-design-zmot-compras-marketing-ecommerce.jpg","width":960,"height":560,"caption":"Qu\u00e9 es ZMOT \/\/\/ El blog de aleare.design"},{"@type":"BreadcrumbList","@id":"https:\/\/aleare.com.ar\/blog\/que-es-el-zmot\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/aleare.com.ar\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es el ZMOT?"}]},{"@type":"WebSite","@id":"https:\/\/aleare.com.ar\/blog\/#website","url":"https:\/\/aleare.com.ar\/blog\/","name":"El Blog de Aleare Design","description":"dise\u00f1o gr\u00e1fico | dise\u00f1o web | programaci\u00f3n | ecommerce | email marketing | redes sociales","publisher":{"@id":"https:\/\/aleare.com.ar\/blog\/#organization"},"alternateName":"El Blog de Aleare Design","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aleare.com.ar\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/aleare.com.ar\/blog\/#organization","name":"Aleare Design Estudio Creativo","alternateName":"Aleare Design","url":"https:\/\/aleare.com.ar\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/aleare.com.ar\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/aleare.com.ar\/blog\/wp-content\/uploads\/2021\/06\/aleare-design-estudio-creativo.jpg","contentUrl":"https:\/\/aleare.com.ar\/blog\/wp-content\/uploads\/2021\/06\/aleare-design-estudio-creativo.jpg","width":840,"height":600,"caption":"Aleare Design Estudio Creativo"},"image":{"@id":"https:\/\/aleare.com.ar\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/aleare.design","https:\/\/x.com\/alearedesign","https:\/\/instagram.com\/aleare.design"]},{"@type":"Person","@id":"https:\/\/aleare.com.ar\/blog\/#\/schema\/person\/27a45eff37314009fd06aa7775650f0e","name":"Alejandra Arellano","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/d958e05f7413bcdb38a469ad3c97abaeaf779735a05792a6b3e3e41df4406516?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d958e05f7413bcdb38a469ad3c97abaeaf779735a05792a6b3e3e41df4406516?s=96&d=wp_user_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d958e05f7413bcdb38a469ad3c97abaeaf779735a05792a6b3e3e41df4406516?s=96&d=wp_user_avatar&r=g","caption":"Alejandra Arellano"},"description":"\u00a1Hola Mundo! Soy dise\u00f1adora gr\u00e1fica y web, programadora HTML\/CSS, ilustradora, community manager, curadora de contenidos, escritora, mentora. Fundadora y directora de Aleare Design Estudio Creativo y Comunicaci\u00f3n Digital.","sameAs":["https:\/\/aleare.com.ar\/"],"url":"https:\/\/aleare.com.ar\/blog\/author\/aleare\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/aleare.com.ar\/blog\/wp-json\/wp\/v2\/posts\/157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aleare.com.ar\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aleare.com.ar\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aleare.com.ar\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/aleare.com.ar\/blog\/wp-json\/wp\/v2\/comments?post=157"}],"version-history":[{"count":4,"href":"https:\/\/aleare.com.ar\/blog\/wp-json\/wp\/v2\/posts\/157\/revisions"}],"predecessor-version":[{"id":3456,"href":"https:\/\/aleare.com.ar\/blog\/wp-json\/wp\/v2\/posts\/157\/revisions\/3456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aleare.com.ar\/blog\/wp-json\/wp\/v2\/media\/1315"}],"wp:attachment":[{"href":"https:\/\/aleare.com.ar\/blog\/wp-json\/wp\/v2\/media?parent=157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aleare.com.ar\/blog\/wp-json\/wp\/v2\/categories?post=157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aleare.com.ar\/blog\/wp-json\/wp\/v2\/tags?post=157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}